Mr. Iuhas is a well-known figure in both the online and offline fashion circles of Bucharest. Hailing from the western parts of the country, he is one of the few townsfolk of Cluj who chose Bucharest as their main playground.

A long-time fashion blogger, personaly style consultant, and guest to social events as well as fashion shows, it was only a matter of time until we actually met at an industry event. We kinda clicked from the start, so when he approached me to do a casual urban photoshoot my answer was a very glad “yes”.

The attire he chose this time was a minimalistic black, with white and silver accents. My goal was to capture this basic, clean look in an ordinary urban environment, easy recognisable to the locals (though this was obviously shot on a weekend morning — the streets of Bucharest aren’t usually empty). The black & white contrasts pop boldly in the sunlight among grey concrete buildings, while in the shade they blend beautifully to create an understated, timeless appearance.

These shots were taken in August 2017, but you can check out Emanuel’s latest updates and tips on his blog.

© Tiberiu Rahau, 2017